Bounce is a playful, fruity soda brand that evokes fun, freshness, and energy. It’s designed for a youthful, health-conscious and trend-aware audience who enjoys bold flavours with a touch of whimsy. I started this project by sketching out ideas in Procreate, focusing on shapes that felt bubbly and energetic. From there I refined the logo and brand elements in Illustrator, making sure everything felt cohesive and full of personality. I wanted the visuals to reflect the fizzy, uplifting feeling of the drink itself—something lighthearted and vibrant, with a strong sense of movement and joy.
ENERGETIC | FRESH | CREATIVE | NON-CONFORMIST
CAN FLATS
MOODBOARD
Logo & Typography
I created the bounce logotype in Procreate and then refined it in Illustrator. I wanted it to feel playful and full of energy, so I used soft, round lowercase letters to give it a friendly and approachable vibe. The bold, circular shapes capture the fizzy, effervescent nature of soda, and to add a sense of motion, I incorporated a bouncing ball throughout the text. I also curved the line in the "e" to give it a subtle smile, adding to the cheerful tone. I'm really happy with how this logo turned out—it feels fun, light, and full of life, just like the brand.
Color Palette
Orange Peach (#F05228) – Deep orange for warmth and sweetness.
Pomegranate (#C63049) – Bold magenta-red symbolizing richness and tartness.
Lemon (#FCB22F) - Bright yellow for zest and freshness.
Grapefruit (#FAC3C5)– Soft pink for a light, refreshing appeal.
I chose this colour palette to create a vibrant and playful feel that reflects the fun, fresh energy of the brand. Using warm, analogous colours felt like the perfect way to visually express brightness and movement. Together, these colours work harmoniously and help communicate the idea of flavour, excitement and optimism.
Graphic Elements
Scattered flower and exclamation icons paired with a bubbly pattern emulate soda fizz and excitement.
Abstract shapes give a handmade, slightly retro touch while maintaining a clean, modern look.
Target Audience
Demographic: Gen Z to Millennials (16–35), looking for alternatives to traditional sugary sodas.
Psychographic: Socially active, trend-conscious, values aesthetics and flavour equally.
Occasions: Casual hangouts, picnics, study sessions, wellness centered social events.
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This project was completed in Adobe Illustrator and Photoshop
